Dirk Bollen
Complex,
made simple.
PhD psychologist turned into business & service designer. I help clients translate emerging technology into products and experiences their customers actually want to use.
Psychology
meets tomorrow's
technology.
I'm a psychologist with a PhD in Human-Computer Interaction.
For twenty years I've worked where people and technology meet, and right now AI is rewriting that relationship faster than most organisations can follow.
I help leaders and product teams figure out what's actually changing, and turn it into work that ships.
"Let's find out together how the next wave is changing your business."
What I do.
Six ways I show up on a project — pick one, mix several, or start with a conversation and we'll figure it out.
Strategy & positioning
Turning fuzzy opportunities into a concrete digital strategy that the whole team can act on.
Service design
Mapping mental models, stakeholder flows and end-to-end customer journeys so nothing hides between departments.
Research & discovery
Applying behavioural science to uncover what customers actually do — not what they say they do.
AI sense-making
Separating signal from hype, translating foundation models into product moves your team can ship.
Prototyping & validation
Interfaces and interaction mocks you can put in front of real users before committing engineering effort.
Speaking & workshops
Energising keynotes and hands-on sessions that leave rooms aligned, curious and ready to act.
On stage,
and off-script.
Energising talks on AI, human behaviour and the near-future of work. Keynotes, fireside chats, closed-door leadership sessions.
Book a talk →
Let's make
something that matters.
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